The Start of the Funnel
Digital marketing is a prompt and efficient way to get noticed by people, and these days, before engaging with any business, people will look up brands on the internet. Therefore, businesses need to have a positive brand image. A substantial social media presence can help companies reach beyond their existing network to a wider audience. This, combined with strategic SEO placement of your website, will help increase your exposure and attract more people into your funnel!
The first things people see related to your business will set the tone for their entire experience. First impressions last, which is why Better Image Solutions creates a halo effect around all our brands. Firstly, we make sure your online reputation is outstanding, with positive online reviews and legitimate testimonials from your customers sharing their experiences.
Once you pass the Google check, people will then migrate to your website or social media, depending on their age. This is where your website comes into play. Our website designs are modern, simple to navigate, attractive, and proven to convert visitors into engaged customers. Social media is also critical at this stage of the funnel. We help our clients maintain a constantly up-to-date social presence with recent photos of activities and events their business is participating in. Social media should tell your story; pictures are worth 1,000 words – so we make extensive use of them. This is what maintains the intrigue around your business and ultimately pushes your new prospect to reach out to your business rather than continuing their online search for someone else.